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Marketing & 
Business Plans

Most companies already have a business plan, we can help you work from that and refine it to bring to life a marketing plan. Alternatively we can help build the business plan after getting a better understanding if your business and customers

 

What's the difference?

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If your business plan outlines what you plan to achieve, the marketing plan is how you're going to get there. Think of the marketing plan as a list of instructions to make sure you don't miss out on any marketing opportunities. Our marketing plans are unique to each business and can be as comprehensive as required. We can tailor the plan to fit within your budget.

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The marketing plan is a dynamic document which can be updated as required. In it will be included topics such as:

  • Vision and mission statements

  • Long and short term goals

  • SWOT analysis

  • Primary and Secondary messages

  • USP's

  • Pricing strategies

  • Place and distribution strategies

  • Customer demographics

  • Geographic disposition 

  • CRM systems

  • Competitor analysis

  • Promotional strategies

  • Online Marketing

  • Marketing budget

  • Sponsorship and events

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Contact us on info@topmarketing.com.au to help start your marketing plan.

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